Issues and Programs Report, July-September, 2013, 3rd Quarter.
Report compiled by Bill McClement
Public Affairs Program: Asheville Area Focus,
airs on Sunday mornings at 6:00 a.m. Program Length: 20 minutes
7/7/2013——Jerry Vehaun, Buncombe County Emergency Services Director discusses
Outdoor safety tips, how to summon help, how to do basic first aid when
Hiking, fishing, camping, etc.
7/14/2013—–Ben Teague, Executive Director, Economic Development Coalition,
Asheville Area Chamber of Commerce, and Paul Szurek, CFO Biltmore
Farms and Chairman of the Economic Development Coalition. Discussion
Of the G.E. Aviation high-tech manufacturing project for the Asheville
Area, plus efforts to recruit new businesses and industries for the region.
7/21/2013—–Alice Elio, Buncombe County Department of Health. Immunization
Requirements for the 2013-2014 School year. Updates on illnesses such
As Chicken Pox, Measles, Polio, Whooping cough, Tetanus. Mosquito
And tick bite treatments and sunscreen recommendations for summer
7/28/2013—Jim McMahan, NC Dept. of Commerce, Division of Workforce. Rate for
Unemployment in Buncombe, Henderson Counties, Asheville Metropolitan
Area and the State. Jobs Outlook and Sectors expected to see improvement
In the coming months. Reduction in unemployment benefits from 2012
8/4/2013—-Doctor Tony Baldwin, Superintendant, Buncombe County Schools. Summer
Construction Projects for County Schools, including addition to the
Math and Engineering School at the Central Office. Enrollment Trends,
Numbers of students, Budget reductions vs. needs.
8/11/2013—–Joe Hough, Buncombe County Schools Transportation. Upcoming School
Year update. Bus Stop and route changes, numbers of Students
Transported, Traffic Safety reminders.
8/18/2013—-Van Duncan, Buncombe County Sheriff on new School Resource
Officers for county schools, crime statistics, prevention programs.
8/25/2013—-Celeste Collins, On Track Financial Education and Counseling. Two
Programs for Home Ownership, one which covers mortgage payments for
Qualified participants who are unemployed and retraining for other jobs.
The other program is a first time buyers program for working class people.
9/1/2013—-Lew Kraus, Executive Director, Asheville Area Habitat for Humanity. The
Homebuilding Agency celebrates 30 years of operation and completion of its
9/8/2013—–Norma Messer, Better Business Bureau of Western North Carolina.
Update on Fraud through internet sites, emails, social media, plus
Mail and door-to-door fraud. Complaint and dispute resolution
And mediation services, etc
9/15/2013—–Joe Brumit, Chair, A-B Tech Trustees. Building Projects on campus,
Enrollment, new and existing programs updated.
9/22/2013—–David Bailey, President, United Way of Asheville and Buncombe
County, Rowena Buffett Timms, Campaign Chair 2013-2014 United
Way Fundraising campaign. Efforts to raise more than five million dollars
To fund 79 programs at 40 area Human Services Agencies.
9/29/2013—-Kelley Klope, Asheville Fire Department Public Information Officer. Fire
Prevention month kick off event, focus on kitchen fires, safety evacuations
Of homes and businesses, proper fire extinguisher use.
Public Service Announcements: WOXL-FM places Community Events and Public
Service Announcements on its website. Participants log onto AshevilleResults.com and submit their announcements for review. Information is reviewed and posted to
Radio station website under Community listing.
Other Programming of Community importance during the 3rd. Quarter, 2013
Traffic reports: WOXL-FM airs 5 traffic reports each weekday morning at 6:30, 7:00, 7:30, 8:00 and 8:30 a.m. Each report is :30 in length. There are five traffic reports each week day afternoon at 4:20, 4:40, 5:05, 5:20 and 5:35.
Local News: WOXL-FM airs 90 second Newscasts each weekday morning at 6:00, 6:30, 7:00, 7:30, 8:00 and 8:30.
The Following is a list of Promotions in the 2nd Quarter of 2013. Several of these feature involvement by several Asheville Radio Group Stations:
1. ADA Downtown After Five – July 15th thru July 19th – was promoted on all stations with recorded promos, e-blast, homepage website feature, donating portion of event sponsorship proceeds to the ADA for approximately $3500 for the season.
2. Yappy Hour – benefiting Asheville Humane Society – July 25th @ Cereperie & Café of Weaverville – on-site event to raise awareness and funds for no-kill shelter. Raised approximately $400 plus 30 liners/promos, website feature, and e-blast
3. ADA Downtown After Five – August 12th thru August 16th – was promoted on all stations with recorded promos, e-blast, homepage website feature, donating portion of event sponsorship proceeds to the ADA for approximately $3500 for the season.
4. Yappy Hour – benefiting Asheville Humane Society – August 22nd @ Zia Taqueria – on-site event to raise awareness and funds for no-kill shelter. Raised approximately $400 plus 30 liners/promos, website feature, and e-blast
5. Relay for Life – August 26th thru September 7th – raising awareness for the event on 9/7 via live and recorded promotional mentions, homepage website presence with a feature in our events calendar, and on-site presence the day of the event
6. ADA Downtown After Five – September 13th thru September 19th – was promoted on all stations with recorded promos, e-blast, homepage website feature, donating portion of event sponsorship proceeds to the ADA for approximately $3500 for the season.
7. Yappy Hour – benefiting Asheville Humane Society – September 26th – on-site event to raise awareness and funds for no-kill shelter. Raised approximately $400 plus 30 liners/promos, website feature, and e-blast
Non-Paid Commercial Schedules for Organizations in the area. The following is a list of Events/Causes/Organizations receiving free air time.
Here is the list of “in kind” and/or no charge spots for 3rd Quarter 2013:
Helpmate – Tea Thank you –WOXL – 28 spots/wk – :30’s – 6a to mid – 9/13-9/23
Goodwill (Local) – Training Center July 2013 – WOXL/WTMT/WOXL-HD2 – 21 spots/wk – :15’s – 6a to mid – 7/1-7/21
Leadership Asheville – Annual Luncheon – WOXL/WTMT – 21 spots/wk – :60’s – 6a to mid – 9/11-9/25
Station Promos/PSA – Walk to End Alzheimer’s – WOXL/WOXL-HD2– 35 spots/wk – :30’s – 6a to mid –9/2-9/20
Station Promos/PSA – Mobile Marketing Workshop – All stations – 20 spots/wk – :60’s – 6a to 7p – 9/4-9/8
Station Promos/PSA – Spooky AVL Recruit – All Stations – 28 spots/wk – :30’s – 6a-mid – 9/16-9/30
Station Promos/PSA – Spooky AVL Promos – All Stations – 17 spots/wk – :15’s – 6a-mid – 9/17-10-26
United Way of Asheville – School Supply Drive – All Stations – 35 spots/wk – :30’s – 6a to mid – 7/1-7/26
United Way of Asheville – Annual Campaign w/ Paramount Kia – All Stations – 28 spots/wk – :60’s – 6a to mid – 9/1-12/31