October-December, 2012, 4th Quarter – WOXL-FM
Report compiled by Bill McClement
Public Affairs Program: Asheville Area Focus, airs on Sunday mornings at 6:00 a.m. Program Length: 20 minutes
10/7/2012—–Sue Ellen Morrison, Alice Elio of Buncombe County Department of Health
On Flu shot clinics, flu shot availability, importance of getting vaccination.
Issue Addressed: Public Health
10/14/2012—–Kathy Hughes, Public Information Officer, Buncombe County. The
County’s new Fire, Police, Rescue Training Center is getting ready to
Open. Updates on re-location of many county departments over the past
Two years. 35 Woofin Street, 40 Coxe Avenue Complexes for Human
Services and other Governmental Services. Issues Addressed: Health and
Safety, Human Services.
10/21/2012—-Tate McQueen, Owen High School Soccer Coach and Greg Mace, Special
Olympics of Buncombe County. Collaborative effort between Owen
High School and Asheville Christian Academy Boys Soccer Teams to
Raise funds and assist in coaching Special Olympics Participants of
Buncombe County. Issue Addressed: Special Needs/handicapped
10/28/2012—–Jim Barrett, Pisgah Legal Service. 35 percent increase in caseload for
Regional Civil Attorney’s Organization to help the needy. Foreclosure
Prevention and Domestic Violence cases part of the increase. Issue
Addressed: Civil Rights
11/4/2012—-Stewart Humphrey of New Life Center, an organization working
To raise 300-thousand dollars to construct a Chapel and Establish
Faith-based programs for inmates at the Buncombe Correctional
Facility State Prison. Studies show such programs have a positive
Effect on reducing percentages of inmates returning to prison after
Their release. Issue Addressed: Counseling
11/11/2012—-Bill Bradley, Executive Director, Hearts with Hands Disaster Relief
Organization on local efforts to ship relief supplies to areas hit by
Hurricane Sandy in the Northeast United States. Issue Addressed:
11/18/2012—The Reverend Michael Woods, Western Carolina Rescue Ministries,
Thanksgiving, Christmas meal fundraiser, update on Emergency
Shelter and other programs to benefit the homeless in Asheville,
Buncombe County and Western Carolina. Issue Addressed: Poverty
11/25/2012—Maggie Ullman, City of Asheville Sustainability Manager. Cost Savings
And Environmental Improvements in Street Light Replacement project,
Fleet vehicle operation and curbside recycling programs. Issue Addressed:
12/2/2012—-Emily Breedlove, Advantage West, Venture Local Campaign on bringing
Business Operators, growers, producers and other interested parties in
Clean Energy, Craft Brewing and Distilling, Ecotourism, Fiber, Finance
Together to connect customers in the region with local producers. Issue
Addressed: Small Business Development
12/9/2012—–Colonel Ernest Miller, Salvation Army of Asheville and Buncombe
County. Christmas Angel Tree, Food, Kettle Campaign. Volunteer
Efforts to gather and distribute gift for about 2000 children for the
Holidays. Issue Addressed: Human Needs
12/16/2012—-Doctor Jennifer Mullendore, Sue Ellen Morrison, Buncombe County Dept.
Of Health. Free flu shots for Buncombe County Citizens who don’t have
Health Insurance. Flu season ramping up, cases so far. Issue Addressed:
Health and Wellness
12/23/2012—-Dr. Tony Baldwin, Superintendant, Buncombe County Schools, and
Dr. Robbie Adell, Director of Safe Schools Initiative, Buncombe
County Schools. The procedures, training and practicing for
Various safety scenarios in local schools in the wake of the mass
Shootings in Newtown, Connecticut on December 14th. Counseling
sessions for students and staff . Issue addressed: School Safety.
12/30/2012—–Buncombe County Sheriff Van Duncan, 2012 School Security, School
Resource Officers, in the wake of the tragedy at Sandy Hook Elementary
School in Newtown Connecticut. Issue Addressed: School Safety
Public Service Announcements: WOXL-FM airs recorded Public Service Announcements with information on Community Issues. These Announcements run minimum of 10 times per day with a length of :60. Organizations mentioned in Public Service Announcements during the 4th Quarter of 2012 include:
- The Buncombe County Department of Health
- Montford Holiday Tour of Homes
- Providence Christian Academy Annual Christmas Tree and Wreath Sale
- Asheville Department of Parks and Recreation
- North Buncombe High School Drama Department
- Santa Pal
- Little “Princess Ball” fundraiser for Arts for Life
- Blue Ridge Orchestra’s Holiday Concerts
- Loving Food Resources Cookie Drive
- Canton Lions Club
- Church in Motion Clothes Drive
- Providence Christian Academy Annual Christmas Tree and Wreath Sale
- Eblen Heating Assistance Program
- WNC Nature Center
- Alzheimer’s Workshop
- Great American Smokeout
- Black Mountain First Baptist Church
- Bulldog Fan Jam at UNC-Asheville
- Enka High School’s Craft Fair
- Asheville Community Show Choir
- Azalea Mountain School
- HOGs and Dogs Cancer Awareness Ride
- Benefit Ride for Matt Mitchell
- PLAYBACK at the TEDx Show
- Session on the Fair Housing Law
- ABCCM Crisis Ministry Blanket Drive
- Erwin High School Marching Band
- Big Brothers Big Sisters of WNC
- Visit Asheville Christian Academy
- Church in Motion Winter Supplies Drive
- Cancer Prevention Study
- WNC Foster/Adopt Fall Festival
- Providence Christian Academy Dinner and Auction
- New Hope, New Beginnings Masquerade Ball
- Providence Christian Academy
- Asheville Citivan Club Forum
- Candidates for Commissioner Districts 2 and 3 Forum
- Red Cross Blood Drive
- The Asheville Civitan Club Political forums
- The Pediatric Brain Tumor Foundation
- Black Mountain Lions Club
- The McCune Assisted & Independent Living Center
- ADHD Awareness seminar
- Weaverville Boy Scout Troop 15 Annual BBQ Dinner
- Wild South wildlife Preservation
- Rotary Club of South Asheville 5 k fundraiser
- Women’s Business Weekend
- Cops for Kids Bike Run
- Western North Carolina Alliance
- Brother Wolf Animal Rescue
Other Programming of Community importance during the 4th. Quarter, 2012
Traffic reports: WOXL-FM airs 5 traffic reports each weekday morning at 6:30, 7:00, 7:30, 8:00 and 8:30 a.m. Each report is :30 to :60 in length. There are five traffic reports each week day afternoon at 4:20, 4:40, 5:05, 5:20 and 5:35.
Local News: WOXL-FM airs 90 second Newscasts each weekday morning at 6:00, 6:30, 7:00, 7:30, 8:00 and 8:30.
The Following is a list of Promotions in the 4th Quarter of 2012. The list was compiled by Nikki Mitchell, Events and Promotions Coordinator. Several of these feature involvement by several Asheville Radio Group Stations:
Strides Against Breast Cancer – October 1st – October 20th on Mix 96.5. Promoted city wide walk to raise money and awareness for breast cancer. Included in a weekly eblast to Mix database, website presence and approx. 100 live liners. Tammy had a team at the event and Neal and Tammy were on site for announcements with a promotions team day of the event.
Yappy Hour at Ruth’s Chris Steakhouse – October 25th. Was promoted on Mix 96.5 and 98.1 the River from October 19th to 25th as a fundraiser event for Asheville Humane Society. Raised approx. $300 and were included in approx. 50 promo mentions, 2 eblasts for each station and website presence.
Jinglefest – November 12th to November 17th. Promoted on Mix 96.5, 105.9 the Mountain and 98.1 the River. As media sponsor, the station promoted a free public event following the City Holiday Parade. Mix 96.5 was on site with a tent, table, prizes and giveaways. Included approx. 25 liners per station, eblast on each station and website presence on each station.
Eblen Turkey Giveaway – November 21st. Promoted on 105.9 the Mountain, Mix 96.5, 98.1 the River and ESPN Radio to drive underprivileged Asheville residents to a grocery store to receive a free turkey for Thanksgiving. The event was promoted with approx. 50 on air promos per station, eblast to each station database, and a website feature on each station website.
Christmas is for Kids – November 26th to December 15th on Mix 96.5. Station coordinated a toy drive on December 7th from 7a-7p to get toys and donation money to help provide a Christmas experience of over 300 children in area foster homes. Hundreds of man hours went into working the drive, sorting and wrapping the toys and gathering volunteers for the final Christmas event on December 15th where the 300 children and their families were invited to a Christmas brunch with Santa.
Additional Programming information on some of the above listed promotions from WOXL-FM morning personality Tammy Jones. Some of these listings include additional information on some of the items listed above, and include station on-air interviews, plus information on liner and promo mentions.
Christmas is for Kids is a collaborative effort spearheaded by Mix 96.5 to provide a memorable experience for children in crisis. We lead our audience and community in donating their gifts of time, talent and resources to create a unique experience. More than 90 percent of the event is based on donations, from the location to food to toys for the children. Working with domestic violence shelters, foster care organizations and local authorities, we invited nearly 300 children to attend.
The event itself was held 12/15/2012, from 10 am to 1 pm.
A toy wrapping event was held 12/14/2012 from 5 pm to 7 pm.
A toy drive was held 12/7/2012 from 7 am to 7 pm.
Promotion of the event and solicitation for volunteers started on 11/15/2012 and continued through 12/14/2012, followed by a wrap-up thank you to supporters that ran from 12/15/2012 to 12/23/2012.
Turkey Giveaway by Eblen Charities
9 am to 4 pm
Mix 96.5 provided on site support and publicity for the non-profit event that distributes some 1,000 turkeys to families in need.
Turkey Giveaway interview with Brad Daugherty, former NBA basketball player, creator of the giveaway supported by Eblen Charities.
7:10 am – 3 minute interview
Mix Pet of the Week
Weekly video/on air segment spotlighting an adoptable pet. We work with Animal Compassion Network, a local rescue group. Weekly air time: average 5 minutes, including all on-air mentions.
10/4, 10/11, 10/18, 10/25, 11/1, 11/8, 11/15, 11/29, 12/7, 12/14
Strides Against Breast Cancer
Mix 96.5 provided on-air support as well as a team to take part in the 5K fundraiser for the American Cancer Society.
The walk itself took place on 10/27/2012, 8 am to noon with Mix 96.5 on location, kicking off the event and taking part in the walk. Daily on-air promotion of the event started 10/1/2012 and continued through 10/26/2012.
Lake Eden Arts Festival
Mix 96.5 provided on air support as well as web support for the non-profit festival that features music acts from around the world. Daily on air promotion started 10/1/2012 and continued through 10/12/12.
Asheville Film Festival
Mix 96.5 provided on air support as well as web presence for the non-profit festival showcasing films. Daily on air promotion started 10/22/2012 and continued through 10/31/2012.
Mix 96.5 provided on-air and on-site support and promotion for the community-wide Christmas season kickoff event geared toward children. Daily promotion started 11/11/2012 and continued through 11/17/2012. Mix 96.5 was on location with games for kids from noon to 3 pm on 11/17.
Non-paid ad schedules. WOXL-FM provided air time for the following organizations to promote fundraisers, causes, and events during the 4th Quarter of 2012.
Station Promo/PSA – Domestic Violence Campaign – WISE/WOXL-HD2/WOXL/WTMT – 21 spots/wk – :60s – 6a to midnight – 10/1-10/8
United Way of Asheville- Middle School Success thru OCT – WISE/WOXL-HD2/WOXL/WTMT – 35 spots/wk – :30s – 12a to midnight – 10/1-10/8
YMCA of WNC – 2012 Donation Schedule- WOXL – 17 spots/wk – :30s – 6a to midnight – 11/5-12/23